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Key Technologies |
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In the touch panel applications, design and mass production abilities for both optical performance and components that combined control IC, software, firmware and ITO sensor are two major key technologies. ASTC controls these key technologies in a dominant position, therefore won’t be easily controlled by suppliers.
Control IC:
ASTC has the strong capability of integrating IC and
ITO Sensor modules. We have worked closely with the vendor to implement module integration and shipment. In the future, to provide more complete solutions for our customers,
ASTC will work together with suppliers to achieve customers’ requests.
ITO Sensor:
The combination of ASTC's subsidiary –DTI's ITO coating technology and ASTS's AR Coating design and production capabilities, our touch panel products currently own the highest degree of transparency in the industry.
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Customer demand |
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Chinese mobile phone and PMP market:
Customers from Mainland China tend to favor mobile phones with Total Solution and PMP manufacturers in a short period of time. ASTC can respond to customer's requests with express design and fast modules integration.
High-priced name brand mobile phone market:
To join the global manufacturers’ supply chain, the primary job is to avoid patent infringement lawsuit. ASTC holds product patents to ensure that customers can have no doubt about it.
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Clear product positioning |
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International manufacturers that support capacitive touch panel technology now tend to be limited to small volume, high-priced products. Not only for the developed technology getting mature ,but also applies to small 3G products, such as the iPhone and the Google Phone . We predict more and more other brands will use this technology just like the Apple iPhone. To make capacitive touch panels, we have to consider the integrated ability and patents. Therefore, although many companies try to join the game, only a few manufacturers can provide a stable high-quality capacitive touch screen .Thus, we can own the Blue Ocean market.
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Patent Protection |
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ASTC has the industry-leading technology. With the patents owned by ASTC, we will be the leader in the global touch panel industry for the future years. 
While the touch panel market continues growing, new competitors keep entering the industry. In a highly competitive market, touch panel manufacturers who have a small product line will face big risks. LCD panel manufacturers such as AU Optronics, Innolux, Chunghwa Picture Tubes, and Chi Lin Technology (CMO group), have all set up their touch panel research departments. With our patents, ASTC is the only company, worldwide, that provides the advantage to integrating with these large manufacturers in the future.
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Cost advantage |
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ASTC's focusing on the capacitive touch panel production has the huge price advantage over Taiwan's Resistive Touch Panel manufacturers. Therefore, the substitution effect between both industries is small. However, Japanese and the U.S. Resistive Touch Panel manufacturers offer the close ranges of price level as ASTC. This provides ASTC a great opportunity of replacing Japanese and the U.S. manufacturers' products in the near future.
Both the costs of ultrasound and infrared touch panel are still very high. Most of them are mainly used on panels larger than 10 inches. These types of panels will not have a substitution effect for ASTC. Moreover, ASTC has already designed and developed large-sized touch panels. The prices of our newly developed products may be greatly reduced by 50%. With the cost advantage, ASTC will definitely boost market share quickly in the future.
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High integration |
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ASTC doesn't only own the profession on touch ITO glass manufacturers. With our design, process, and integrated optical and modules abilities, we can either sell our ITO glass products to Control IC manufacturers / distributors, or integrate Control IC and all necessary components to make modules and directly ship to consumers.
ASTC can create the added value of control IC, and other key components. |
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